Houston SEO Services, Search Engine Optimization, Houston SEO Website Design and Social Media Marketing

Houston Search Engine Optimization Services

Let’s help people find your website in the search engines.

Search Engine Optimization (SEO) is a myriad of different techniques working together to help give your business and website increased traffic hopefully translating into new customers. The process of Search Engine Optimization will be completely different for each and every site which is why we cannot give any specific pricing until we know what is required to help you. To assist our team in giving you a specific price quote please fill out our free website evaluation.

The following is a list of different SEO processes that our team at Bizopia utilizes in custom web design and website development:

Website Evaluation

An overall site evaluation is first done to assess what is needed to best optimize your website for the various search engines. Based on this information, a proposal is formulated to include the necessary work that is needed. This proposal can include: design, re-design, layout, navigation, colors, background, font family selection, images, correction of broken and dead links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, current search engine rankings, site statistics and error pages. All of these factors have some influence in attracting search engine spiders and visitors to your site.

If our team designs a site from the ground up when all of these factors are already taken into consideration (which makes the job that much simpler), the task is much more comprehensive in scope. An established site that is already indexed by the search engines will need to be completely combed for errors before optimization can begin.

Keyword Discovery

The most fundamental step in any search engine optimization project is keyword research and management. It is here that competitive keywords relating to your site and unique to your specific domain are discovered and recorded. Keyword research is prepared to maximize the impact of search engine optimization. When your site ranks well in the search engines, more targeted customers come to your site thus increasing the right kind of traffic and hence income for your site, the precise identification and deliberate selection of these important keywords and key phrases can literally mean the difference between success and failure of any website or online business.

Competitive Research

Competitive research is conducted to help us get a clear picture of current search engine ranking performance by your competition. This research includes studying the sites of all your competitors who already have high search engine rankings to discover the keywords for which they are being ranked for. We then analyze your current meta-tags and recreate them based on the keywords discovered through our research of your industry.

Copywriting (if needed)

SEO copywriting is the process of writing content on your website in such a way that it becomes keyword-rich and search engine-friendly while remaining appealing to the human reader. Keywords that are relevant to your website are optimized so that your site has an increased chance of getting ranked high when the search engine robots crawl your website. With direct, highly targeted traffic to your website, we ensure your customers are provided with the specific information thus increasing sales for you. SEO copywriting is a service that is priced according to your site’s specific needs, not to mention budget. See SEO Copywriting for more details.

Title Tag

The most important tag of all is the title tag which is not a meta tag. Title tags play a crucial role in your site’s overall rankings. These are the words or the phrase that appears as the title of your page in the listings on the search engine results pages (SERPS). It is here that we will include the absolute most relevant and page-specific keywords or keyword phrases in the title tag to best summarize the contents of the website page.

Meta Description Tag

Equally vital is the Meta Description tag. This tag provides a brief summary of the content of your web page. The description appears in the SERPS (search engine result pages) just below the title tag hyperlink. We will make sure that the meta-description tag is clear, concise, compelling, and brief and that it includes your top keywords. The words used must "tease" or convince the inquiring visitor and potential customer to check out your website further. Each page must and will be uniquely customized so that every web page has a diverse collection of meta tag descriptions.

Meta Keywords Tag

Though not as relevant of a tag as the Title and Description tags, the keyword tag is still recognized by some search engines. Therefore, we include a number of meta keywords for your site that are relevant only to the content of the web page to which they are assigned. Listing keywords that do not actually appear on the page is considered SPAM by the search engines. In fact, it is this practice that has rendered the keyword tag irrelevant to many search engines.

XML & XHTML Site Map Creation

The creation of an XML and XHTML sitemap page enables search engine spiders and visitors to more quickly and easily scan through your website. The XHTML sitemap helps visitors to quickly scan the pages of your website for information they are looking for. The visitors will see all of your website pages in an organized, hyperlink tree format. The XHTML sitemap is setup as a link in the footer area on all of your website pages. The XML sitemap is created and submitted to the search engines.

Link Building

A link from another website to your own is like a "vote" of popularity in the eyes of search engines. The more relevant the inbound link or "vote", the more valued and trusted the search engines see your website. Industry related inbound links to your website will give you an even more relevant "vote" compared to non related website's. There are two specific types of link building techniques, the first is a one-way link and the other is a reciprocal link. One way links are websites that have a link to your website. Reciprocal links are like one way links except they require you to link back to that site linking to you, essentially you would be trading a link with another relevant website.

There are different ways of developing link building campaigns for your website. Here are a few examples:

Search Engine Optimized Press Releases. This is the most powerful way to increase inbound links and website traffic. It must be timely, relevant, well written and distributed.

Link requests to trusted sites. Requesting other website's to exchange (trade) links with relevant industry related website's by extending a link to their site from your own site.

Social Networking. Taking advantage of social networking sites like MySpace or Facebook can help you connect with other people and websites in like communities.

Web Site Load Speed

The load time of your website affects not only the website visitors but also the search engine spiders. There are many factors in the cause of a slow loading website: html errors, file sizes, table-based design methods, too many images and bad image optimization. You can think of a search engine spider as a visitor that search engines employ to find useful websites to add to their search engine results pages. If the spiders cannot crawl your site properly and in a timely fashion they will either partially ignore your website content or completely overlook your website all together.

Search Engine and Directory Submissions

Your website will be correctly submitted manually to all of the major search engines and directories. Each search engine and directory has a different set of rules for website submission; we make sure to adhere to each of the search engines’ associated guideline requirements.

 

Is Your Website Working for You or Against You?

Let Bizopia's website designers help you assess whether your website is performing at its best to get you to the top of the list of the popular search engines.

Free Website Evaluation

Website Solutions

Bizopia provides you with the right solutions for your search engine marketing needs. We want to help you build your business by driving targeted traffic to increase sales from your website. Website solutions range from basic design to fully managed search engine optimized marketing solutions.

  • Website Design and Hosting
  • Search Engine Optimization
  • Website Evaluation

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